The Dos and Don’ts of a Go To Market Strategy
Vasu Majumdar, Senior Advisor in our Corporate Finance team here at Fortus shares the dos and don'ts of a solid ...
21 May 2020
Most business owners will have been impacted by the Coronavirus outbreak, the vast majority of whom in a negative way. While some food retailers and niche businesses have thrived, the shutdown of vast swathes in the economy has caused many others to cease activities, or reduce them dramatically.
Government support today has provided time to pay for various taxes, some modest grants for small businesses, a support scheme for furloughed workers, and a variety of loan schemes.
For many businesses this will have been enough to enable them to survive the crisis, and avoid mass redundancies or cessation of business altogether.
Others will not have been so fortunate. Due to challenges with the banks for CBILS loans around ‘eligibility’ and ‘serviceability’. excluding the issues of potential backlogs and delays caused by the volume of applications, and the complexities of the various schemes.
As you emerge from the pandemic restrictions, it’s vital to plan for tomorrow.
Most of the measures designed to help businesses involve, deferring payments on taxes, loans, or rent and these commitments have been ‘kicked down the road’ like a noisy tin can. None of these commitments have gone away.
Loan schemes from the Banks, like CBILS, ‘Bounce Back’ or the ‘Future Fund’ are all just that – loans.
Unlike Grants, they have to be paid back, and most have a structure that commence repayments within 12 months of drawdown. In addition, many have interest paid by the government, but only for the first year, after which you are responsible for paying the interest.
The Chancellor has also stated that support for businesses will be ‘wound down’ as the pandemic passes. With the Job Retention Scheme currently running until the end of October, you need to plan now how the loss of this scheme will impact your costs beyond that time.
The UK Government has announced its plan to help high-growth companies through COVID-19 using their Future Fund. This fund is in partnership with the British Business Bank and the Government has committed £250 million to be invested in innovative companies facing financing difficulties due to the pandemic. The minimum investment amount is £125,000 and a maximum of £5 million and will be provided through convertible loan notes (CLNs). However, the investment from the Fund will need to be matched by accredited private investors. To qualify for support, the business must already have received a minimum investment of £250,000 in the five years prior to 19th April 2020. Full details can be found here.
We’re already working with and helping business owners to plan ‘what’s next’ beyond COVID. It’s clear that for many businesses and probably your own that:
There will of course be winners who emerge stronger from this pandemic. To meet the increased financial demands upon your business tomorrow, you need to make sure that you are one of them.
• What payments have I ‘kicked down the road’, and when do I have to pay them?
• When do my Bank loan repayments start, and what will my monthly commitment be?
• How will I budget for a reduction to zero in the JRS support payments?
• How do I reshape my business to cope with all these demands?
Vasu Majumdar, Senior Advisor in our Corporate Finance team here at Fortus shares the dos and don'ts of a solid ...
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