The Dos and Don’ts of a Go To Market Strategy
Vasu Majumdar, Senior Advisor in our Corporate Finance team here at Fortus shares the dos and don'ts of a solid ...
21 August 2020
Unsurprisingly, running a business involves challenges at every stage for any business owner.
In the early days, survival’s key. Indeed, many businesses fail before they achieve their potential. But, after a few (or multiple) years’ hard work and your business has grown, and you now have a small empire, how do you tackle the idea of business succession and exit?
Once you’ve overcome the survival challenges, most ambitious owners set to growing their companies. This brings different set of problems; staffing, premises and funding, among many others.
Others adopt a more conservative approach, content to ‘earn to live’ from their business, without risking a further phase of growth, but rarely achieving wealth from their entrepreneurial endeavor.
All routes, however, lead to an eventual exit as age, health or changes in circumstances dictate the ownership must change. Whatever the journey, a planned exit always delivers a better outcome for the business owners.
The value’s maximised from a well organised and profitable business that provides opportunity for the purchaser, whilst delivering a fair reward to the owners.
The chart below plots the typical business life-cycle.
Broadly, there’s four main ways of exiting your business:
This is the ultimate exit solution, and brings the business to a formal close. Whilst it provides a definitive end to the business, it rarely delivers much in the way of value to the owners.
Money owed needs to be collected, debts are paid, and any stock or assets are sold where possible for whatever price can be achieved. To deal with things properly, it will also require specialist help from your accountant and lawyer, to make sure all liabilities are extinguished.
Sadly, this solution’s fairly common. Many business owners leave their succession planning too late, and then events overtake them forcing a closure in a hurried fashion.
In many countries and cultures, this is still very common. Businesses pass down from parents to children, and the tradition’s maintained.
However, in the UK, this has become quite rare. Many children are reluctant to take on the family business, or may not have the skills and acumen required to succeed in the competitive business world of today.
Where businesses are passed down, value’s rarely extracted, although parents sometimes remain ‘on the payroll’ for a number of years to cushion their retirement.
This is a popular and common solution for business owners, but one that’s fraught with difficulty. Selling a business to a competitor’s an anxious and stressful process, and sadly, not always a successful one.
Unlike a house sale, there’s very few ‘rules’, although just as many unscrupulous purchasers. To protect your business from prying eyes and loose tongues, whilst maximising the value upon sale, it’s vital to secure expert help from the outset of any process.
There’s a myriad of sales brokers and sales agents, who all claim to achieve the best price for your business by using the most wonderful marketing. They’ll often promise you an attractive sales price, whilst charging expensive upfront fees for the ‘marketing documents’.
Beware of signing these contracts without taking advice from your lawyer or accountant. Sales agents are unregulated, not part of any professional body, and offer a frighteningly wide quality of service.
If you use Corporate Finance professionals, like the team at Fortus, they’ll be trained in selling and buying companies, so they work on both sides of transactions and ‘know the tricks’. They’ll be regulated by a professional accountancy institute, with a code of conduct and full indemnity cover.
They’ll also have colleagues who can help with financial modelling, tax and financial due diligence to make sure you maximise your cash return from any deal.
This is increasingly popular, as business owners find the company sale a stressful and unpredictable process. The attraction of a sale to management is the lack of disruption to the business, the certainty of the price to be achieved, and the high rate of transaction completion (compared to company sales).
Management Buyouts (MBOs) are extremely flexible, and providing you have the basis of a team to run the key functions of your business, there may be a solution to fit your needs.
In summary, there’s options for most owners to exit their business in a profitable and satisfactory way. The key is to discuss your succession plans early with your Corporate Finance advisor, so you can decide at an early stage which route to follow.
With many positive options available, it’s always sad to see so many businesses simply close down, through lack of planning. Make sure yours isn’t one of those.
Vasu Majumdar, Senior Advisor in our Corporate Finance team here at Fortus shares the dos and don'ts of a solid ...
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